All about colors | Google & Microsoft

Color plays a vital role in the design and everyday life.

Your product can be rejected by people within a minute or two. because almost 90% decision is based on color.

This video will help you get most of the parts

Some models you can use to choose your color

RGB, CMYK and others (refer to the video)

• RGB: the additive color mixing model

• CMYK: the subtractive color mixing model

Hue, Shade, Tint and Tones

• Hue: Pure Color
• Shade: Adding black to Color
• Tint: Adding White to Color
• Tone: Adding Grey to Color

Read more about color and color theory here:

https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/

Google Logo Color

About

• There were a lot of different color iterations”, says Ruth Kedar, the graphic designer who developed the now-famous logo. “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.
• Read more: https://blog.logomyway.com/meaning-colors-google-logo/

Color Palette

Microsoft Logo Color

About

• The blue color also is a cool and slick color, and symbolizes Microsoft’s vision for Windows which to be slick and quick, and still be cool and easy to use.
• Read full: Click Here

Color Palette

Image Resources:

• Figma (Self Made)
• 99designs.com