UX Research | UX laws | YouTube


  • User Research
  • Research done in different stages in product development life cycle
  • Research Methods
  • UX Laws

UX Research

  • Focuses on understanding user behaviors, needs and motivations through observations and feedback
Types of research done in product development life cycle

Foundational Research

Answers the questions

  • What should we build?
  • What are the user's problems?
  • How can we solve them?

Design Research

Answers the questions

  • How should we build it?

Post-launch Research

Answers the questions

  • Did we succeed?

Some methods to do these kinds of research

  • Interviews
  • Surveys
  • Usability Studies
  • A/B Testing
  • Guerrilla Studies

The research methods can be categorized

  • Who conducts the research?
  • Type of data collected

Who conducts the research?

  • Primary Research — Research you conduct yourself eg — (Interviews, surveys, usability study)
  • Secondary Research — Research that uses information someone else has put together eg — (Information from books, articles, or journals)

Types of data collected

Quantitative Research — Focuses on data that can be gathered by counting or measuring (Surveys large group of people)

Answers questions:

  • How many?
  • How much?

Qualitative Research — Focuses on observations about why and how things happen (Interviews, smaller number of users)

Answers questions:

  • Why?
  • How did this happen?

Hick’s Law

  • The more the number of choices and complexity, the more time user takes for any decision.
Sometimes I really get confused about what to watch, if I open YouTube randomly

Fitts’s Law

  • The time user takes to get to the target is based on the distance and size of the target.
To open fashion and beauty it will take a longer time, then opening explore

Jakob’s Law

  • Users spend most of their time on other sites. Users also prefer your site to work the same as others.
User profile remains top right

Law of Proximity

  • Objects that are near and close to each other tend to be grouped together.
Category Section

Zeigarnik Effect

  • People remember uncompleted/interrupted tasks more than completed tasks.
Watched content with the red bar, will remember it

Learn more about laws here — https://lawsofux.com/

Resources — Google Design Course



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