UX Research | UX laws | YouTube

Index

• User Research
• Research done in different stages in product development life cycle
• Research Methods
• UX Laws

UX Research

• Focuses on understanding user behaviors, needs and motivations through observations and feedback

Types of research done in product development life cycle

Foundational Research

Answers the questions

• What should we build?
• What are the user's problems?
• How can we solve them?

Design Research

Answers the questions

• How should we build it?

Post-launch Research

Answers the questions

• Did we succeed?

Some methods to do these kinds of research

• Interviews
• Surveys
• Usability Studies
• A/B Testing
• Guerrilla Studies

The research methods can be categorized

• Who conducts the research?
• Type of data collected

Who conducts the research?

• Primary Research — Research you conduct yourself eg — (Interviews, surveys, usability study)
• Secondary Research — Research that uses information someone else has put together eg — (Information from books, articles, or journals)

Types of data collected

Quantitative Research — Focuses on data that can be gathered by counting or measuring (Surveys large group of people)

Answers questions:

• How many?
• How much?

Qualitative Research — Focuses on observations about why and how things happen (Interviews, smaller number of users)

Answers questions:

• Why?
• How did this happen?

Hick’s Law

• The more the number of choices and complexity, the more time user takes for any decision.

Sometimes I really get confused about what to watch, if I open YouTube randomly

Fitts’s Law

• The time user takes to get to the target is based on the distance and size of the target.

To open fashion and beauty it will take a longer time, then opening explore

Jakob’s Law

• Users spend most of their time on other sites. Users also prefer your site to work the same as others.

User profile remains top right

Law of Proximity

• Objects that are near and close to each other tend to be grouped together.

Category Section

Zeigarnik Effect

• People remember uncompleted/interrupted tasks more than completed tasks.

Watched content with the red bar, will remember it

Learn more about laws here — https://lawsofux.com/

Resources — Google Design Course